SILVA signs up as title sponsor of the Northern Traverse and Lakes Traverse
We are thrilled to say that leading outdoor navigation brand SILVA has signed up as title sponsor of the Northern Traverse and Lakes Traverse for the next three years.
With this support from SILVA, Ourea Events will be able to continue developing both Traverse events, raising their profile, and enhancing the experience for participants, with aspects such as first response team cover and the new park and ride options.
Shane Ohly, CEO of Ourea Events said,
“We have already enjoyed a brilliant working relationship with SILVA on our sister event the SILVA Great Lakeland 3Day™ for many years. We are delighted to be building on this relationship and welcoming SILVA on board as our title sponsor for the Northern Traverse and the Lakes Traverse. The non-stop nature of both events is a hugely challenging format for the participants and demands only the very best equipment. The combination of self-navigation, overnight darkness and the arduous continuous racing format, perfectly complements the standout range of compasses, headtorches, rucksacks and poles from SILVA.”
Tim Young, UK Sales Manager at SILVA, explains,
"The weather, terrain and navigation will make this journey through three National Parks a unique challenge. Anyone attempting it must be sure they are both physically and mentally strong enough. Runners will be unsupported, so it is also essential they are equipped with robust and reliable kit. The SILVA range of products includes headtorches, compasses and dry bags, all mandatory kit for the Northern Traverse. Our navigation experts designed the Expedition compass with a 1:40,000 scale specifically for mountain navigation. High-powered headtorches such as the Trail-Speed and Cross-Trail have multiple battery options – perfect for ultra-distance events. We’re really excited about this partnership. The Northern Traverse is a perfect opportunity to really show what our products can do."
Entries for the 2022 Northern Traverse and Lakes Traverse are almost at capacity and entries for the 2023 events will open on Friday 25th March.